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In recent years, building advertising machines have rapidly spread to high-end residential areas and office buildings, among other public places. These locations have high traffic flow and wide information audiences, impacting the entire media advertising industry. Distributed installations representing building advertising, other audience segmentation, and new media broadcasting advertising and multimedia information are called "distributed media." Statistics show that this advertising market's share could reach 5 billion RMB, attracting many businesses. This article briefly introduces the system solutions for building advertising machines.

Global digital signage accelerates the development of smart cities, with transparent OLEDs serving as a catalyst. Currently, a new round of technological revolution and industrial transformation is brewing globally. Digital transformation has become an important strategy to promote social development and cultivate new industrial momentum, with digital technologies expanding from the economic field to areas such as government administration and social welfare. The "14th Five-Year Plan" and the 2035 long-term goals indicate the need to accelerate the construction of a digital society, provide smart and convenient public services, build smart cities and digital villages, and create a new and beautiful digital life landscape. Government and enterprise procurement is more willing to increase investment in the smart field, with the penetration rate of smart equipment continuously improving. Smart city and digital village construction are booming, and digital signage is showing explosive growth. During the 2022 National Two Sessions, the digital economy and smart cities once again became the focus of attention. Constructing digital information infrastructure, promoting the large-scale application of 5G, promoting industrial digital transformation, and developing smart cities and digital villages are included in top-level designs. Over the past two years, numerous projects exceeding 100 million yuan have emerged in the smart city industry. Data from central and provincial, municipal, and district public procurement shows that in 2021, there were nearly 4,300 winning bids for various smart city projects, with a total winning amount of approximately 108.5 billion yuan. Among them, the use of digital signage in smart city construction is showing an explosive trend. However, consumers have always been more willing to interact; traditional one-way information transmission advertising digital signage cannot identify user behavior or commands. Although intelligent service self-service terminals such as number-taking machines and self-service ordering have appeared on the market, consumers' interaction with digital signage is obviously very mechanical, and the single functionality has not made the fun come into its own. Therefore, the digital signage complex of transparent displays has long been around. Interactive digital signage can promote citizen participation and attract more attention from citizens through custom content creation. Especially with the introduction of transparent OLED displays, this innovative product category can carry a series of innovative technologies such as interactive touch, naked-eye 3D, 4K, and cloud computing, becoming a new window for improving consumer experience and office efficiency. Moreover, in the commercial field, the introduction of transparent OLED display signage has resulted in good display effects for luxury goods and precious metals. Transparent OLED displays are also used in museums, where clear and vivid colors make exhibits seem to "come alive," bridging the gap between virtual and reality. Museums are innovating, making visiting a museum feel like watching a blockbuster movie. At major exhibitions, relevant transparent screen products are also widely used, creating a visually striking experience. Government office digital transformation, driving the transition of public facilities to intelligence. The outbreak of the COVID-19 epidemic changed the way people work and live, and also brought new opportunities to improve governance. The 2020 United Nations E-Government Survey shows that the pace of government digital transformation worldwide is accelerating. This will quickly achieve the popularization of smart devices, releasing the digital dividend. Driven by this trend, transparent OLED displays may be widely used in buildings such as libraries, stadiums, hospitals, and schools. Using transparent screens can provide a wide sense of spatial openness. When holding government work meetings, the presence of screens will no longer obstruct the views of participants. Speakers no longer need to prepare paper speeches; they can simply read from the transparent display, avoiding the embarrassment of constantly looking down at their notes. In addition, the thin and light transparent OLED display is almost nonexistent, making space use more flexible and efficient, providing a new direction for government digital transformation. In terms of building smart offices, transparent OLED also has its own advantages. By installing a transparent OLED display on exterior windows, this product achieves the effect of displaying a wide panoramic view and saving space occupied by televisions and monitors, making the entire meeting room atmosphere more active. The product is also suitable for video conferencing, display, and entertainment. Differentiated value mining the hundreds of billions of yuan commercial display track, occupying a place in the future. It can be said that the "coolness" of transparent OLED displays is a major reason for their appeal. Especially when you reach out and touch the screen, and see your palm intersecting with virtual content, it feels truly amazing. Currently, more and more transparent display products are being used in commercial scenarios; shopping malls and hotels, etc., pursue a sense of space and aesthetics, and transparent OLED, with its new perspective design, can seamlessly blend with the surrounding environment, creating a wide field of vision and open space, undoubtedly providing differentiated value. Data from the global consulting firm Prescient & Strategic Intelligence shows that the transparent display market is expected to grow at an average annual rate of 46%, reaching US$4.93 billion by 2024. In the future, the application scenarios of transparent OLED displays will become even wider. With the increasing maturity of OLED transparent display technology, we may soon see these transparent displays in many high-end retail stores and public infrastructure, much like the train windows in the subway. Especially in the post-epidemic era, under the "non-contact, zero-infection" epidemic control, a new economic model has emerged, and interactive display products represented by transparent OLED displays will occupy a place in the future "commercial display" field. With the gradual implementation of "new infrastructure," in the future, with the support of 5G, AI, and other technologies, transparent OLED displays will be continuously used in the construction of smart cities, smart transportation, and other areas, creating new application scenarios and empowering intelligent life.

With increasingly fierce market competition, businesses have more complex advertising needs and ever-evolving models. A successful advertisement should attract attention, increase product and Brand awareness, and, on a deeper level, help shape the corporate image and convey the Brand's philosophy.

       With social progress and scientific and technological development, people's living standards are constantly improving. You may not have forgotten that the stairwells and elevator entrances of the residential area where we once lived were covered with various pieces of paper, and some information notifying us. Such pasting not only affects the city's appearance and is annoying, but some sticky pieces of paper are also difficult to clean. However, in recent years, this situation has rarely been seen because many elevators in office buildings and residential areas are now equipped with building advertising machines of various Sizes. The reason why building advertising machines have been welcomed by people as soon as they appeared is that they have the following advantages:

Wango's new generation of OLED transparent advertising machines debuted in Shenzhen, boasting 40% transparency. Wango, celebrating its 15th anniversary in commercial display technology, launched its OLED transparent display screen in 2020. This screen uses a thinner, visually superior WANGO OLED screen. Since then, OLED screens have been increasingly adopted in various products. Wango Electric Company is one of the few global suppliers of OLED transparent screens. However, they primarily produce larger OLED screens for commercial display advertising machines and similar products; they don't have the same level of influence as XM in the OLED screen market for smart displays. WANGO, known for its transparent OLED screens, continues to innovate in this field. They subsequently launched transparent OLED screens and began production of 55-inch full HD transparent OLED screens in January of last year. WANGO's new generation of OLED transparent screens will be used in commercial digital signage, vertical advertising machines, and smart robots, featuring full HD resolution and 40% transparency.

Wan Guo Electric Liu Guohua: Unite as one to create an international double-sided display brand One-point interview 2019/11/04 11:19 Estimated broadcast time: 8 minutes 41 seconds 柳岩 Mandarin broadcast Listen to the news Estimated broadcast time: 8 minutes 41 seconds 柳岩 Mandarin broadcast Listen to the news The second China Tangshan Industrial Design Exhibition opened grandly on October 31, 2019, at the Tangshan Nanhu International Convention and Exhibition Center. Many well-known domestic and foreign industrial brands brought their new products to showcase the future trends of industrial design. As a leading brand in the electrical appliance industry, Shenzhen Wan Guo Electric also made a grand appearance at the Tangshan Industrial Design Exhibition, marking the start of a new round of exhibition brand promotion for Wan Guo Electric. Shenzhen Wan Guo Electric Co., Ltd. is a high-tech enterprise integrating scientific research, development, production, and engineering. The company uses LG brand LCD screens to produce double-sided ultra-thin display advertising screens, transparent display showcases, large-screen touch conference all-in-one machines, commercial display advertising machines, and other products. Nowadays, the commercial display advertising machine industry has gradually entered a mature stage, and the market's demands for advertising machine products are getting higher and higher, especially in terms of picture contrast, image quality processing, and eye protection. Wan Guo's unique "snap-on design" reduces the power consumption of the screen, effectively solving the above problems. At this exhibition, Shenzhen Wan Guo brought a multi-series of double-sided screen advertising machines. The high-definition advertising machines with their slim and stylish appearance and stunning playback effects have subverted the traditional display modes of projectors and laser advertising machines. They can switch playback on both screens simultaneously and are rapidly entering the commercial display market. Entering the Shenzhen Wan Guo booth, visitors saw a wide range of products, including the EG3 series of narrow-border double-sided display digital signage (vertical hanging type), the EG7 series of diamond-base double-sided digital signage (vertical type), and the F series with a touch double-sided glass screen. The double-sided screens attracted everyone's attention, and many exhibitors came forward to observe and exchange ideas. Open the app to view more wonderful pictures   The booth of Shenzhen Wan Guo Electric was crowded with people The technical team independently developed China's transparent screen Wan Guo Electric has achieved an industry revolution through a simple screw replacement and modification. According to Liu Guohua, general manager of Wan Guo Electric, the double-sided screen technology is now in use, mainly in new retail areas, bank branch windows, and other aspects of domestic smart city upgrades. For example, in the application scenario of a clothing store, the number of times and styles of clothing taken by customers each day are accurately transmitted to the owner's backend, WeChat, and email through artificial intelligence, allowing store owners to analyze customer groups and obtain more accurate market needs. This artificial intelligence recognition system can be used on all products, from water to laptops. When asked about companies he admires, Liu Guohua, general manager of Wan Guo Electric, said: "Internationally, I admire South Korea's LG. They are our role model, but they tend to do everything. We currently focus on doing one industry well. In the future, we will also develop a state where we can comprehensively plan and expand." Wan Guo Electric has always focused on the technological development and sales of LCD double-sided screens, forging ahead on the path of product micro-innovation. On the one hand, Wan Guo Electric is the world's first in the LCD field, and is a leader in the double-sided screen field. Regarding LG, Wan Guo is ahead of them in LCD screens, while LG is ahead of Wan Guo in OLED screens. On the other hand, Wan Guo Electric is also a leading company in large-screen flexible splicing technology. This flexible splicing technology has been widely used in the wave-shaped design of the Guangzhou TV Tower. Snap-on mode leads the double-sided screen black technology Shenzhen Wan Guo has solved the pain points of end customers through micro-innovation in conventional products. This not only ensures that the product technology can concentrate on overcoming difficulties, but also gives the product unique advantages and achieves a major breakthrough in appearance. Regarding the bottlenecks in team technology research and development, Liu Guohua frankly admitted: "Our team spent about 36 hours almost non-stop working on a simple screw on the exterior. We sat on the floor, constantly examining why there had to be a screw. As a founder and leader, I demanded that there be no screws. However, the engineering department couldn't design it without screws. After more than 30 hours of hard work, they finally came up with a solution: the entire frame has no screws. The snap-on mode solved the screw problem. Traditionally, we would use screws to make it more stable. Later, the snap-on mode was developed, and the principle was fine, and everyone agreed. However, it took two months to find a suitable supplier because their supply volume was too large." In the product development process, Wan Guo also shoulders the mission of energy saving and emission reduction. Liu Guohua said that the thinnest screen is now 20mm thick. Five years ago, it was 60mm-80mm, a reduction to one-fourth. This reduces energy consumption, and the wattage is now double what it was before, now at 40 watts, compared to 80 watts before. Previously, double-sided displays meant one display on each side, like two TVs back-to-back. Now, we have designed a system that allows for simultaneous and different displays, driving two screens with one motherboard. It's difficult to achieve this with the same backlight source. Supply exceeding demand has become a bottleneck in current development General Manager Liu Guohua in talks with exhibitors Liu Guohua did not shy away from discussing the difficulties encountered in current cooperation areas: "In new areas, because this transparent screen can bring customers many fantasies and dreams, there are so many things they want to achieve. However, there are technological bottlenecks. The output of our transparent screens has not yet reached a certain level, resulting in high prices. In fact, we can achieve some things, but we are a manufacturer and distributor, and in a commercial model, we still need to consider profit. However, without volume, the products will be expensive, making it difficult to meet customer needs." Shenzhen Wan Guo also has greater ambitions in channel development. Liu has a clear understanding of the future direction of development: focusing on high-cost-effective products. Liu said: "We will continue to make this difficult point for customers into a civilian, mass-produced product, and then face the market." The secret to success is persistence and innovation Looking back at the commercialization of the commercial display industry in the Chinese market over the past few years, Wan Guo Electric has played an irreplaceable leading role. In 2017, the debut of Wan Guo's A1 transparent display cabinet, with its self-developed screen sound field technology and minimalist design style, fully demonstrated the advantages of transparent technology in displaying products. It not only allowed consumers to re-understand the transparent display effect but also drove a new wave of consumption in the Chinese market for transparent LCD screens. Regarding the secret to the company's success, Liu Guohua believes it is ultimately the company's 12 years of persistence and the cultivation and trust in the young team. "Because we are in a young era and an era of intelligent internet, it is young people who design things that better meet the current market needs. They are more in line with the aesthetic needs of this era, in terms of aesthetics and application, young people are far superior to people of our age." In future competition, as long as the company can persist in innovative development and fit the general trend of the industry, it can continuously grow stronger. This is both a requirement for future development and the fundamental way for Wan Guo Electric's long-term development. Wan Guo Electric has participated in the Canton Fair and the Dubai Industrial Design Exhibition. It has customers from all over the world and has reached cooperation with 17 countries. Currently, German BMW car exhibitions use Wan Guo's products, and Yili's intelligent meeting records also use them. Regarding the future market for double-sided screens, Liu Guohua said that the technology will be widely popularized in five years. We have every reason to believe that Wan Guo Electric will lead display technology to new heights in the industry. (Xiao Chen)

On December 27, the 23rd China Hi-Tech Fair (CHTF), themed "Promoting High-Quality Development and Building a New Development Pattern," opened grandly in Shenzhen.     As a global technology event, this year's CHTF showcased products and technologies covering many cutting-edge technological fields such as smart homes, robotics, communications, and the Internet of Things, providing online and offline attendees with a comprehensive display of various core technologies.     Smart Display: "LED Transparent Screen + AI" Strong Combination     Born in Shenzhen, Wanguo Electric is a large-scale commercial display Manufacturer integrating R&D, production, and sales, and it is a leader among LCD large-screen Manufacturers.     At this year's CHTF, Wanguo Electric showcased its OLED transparent LCD screen and its Applications. This OLED transparent LCD screen boasts an ultra-thin 6.6mm body, reaching the industry's top level, maximizing space savings for users; a viewing angle of up to 178°, approaching horizontal; a display brightness of 400 cd/m2, a transmittance of 40%, and a wider color gamut. It also uses nano full-lamination capacitive touch for smoother touch operation. The meticulous attention to detail makes Wanguo Electric's OLED transparent LCD screen display clearer, with superior color performance, and reduced energy consumption.     Supported by excellent product capabilities, Wanguo Electric's OLED transparent LCD screen also features innovative Applications. Its dual-display system can achieve same-side and opposite-side displays under the support of the same motherboard, and it supports picture-in-picture functionality; it can be used as a narrow-border double-sided digital signage, a vertical double-sided digital signage, or a double-sided glass screen with touch functionality, allowing the transparent LCD screen to be placed in any display area. It also supports 5G connectivity, allowing control of screen display content via Mobile, and it supports voice control and facial recognition functions, further helping companies expand usage scenarios.     Wanguo Electric's General Manager Song said: "Some unmanned supermarkets overseas have already adopted our products. Simply placing goods in front of our screen will automatically introduce the product's functions and Applications, and then facilitate the purchase."     Driven by its excellent innovation capabilities and product strength, Wanguo Electric's OLED transparent screens and related products have been widely acclaimed in Europe and the Americas, and will become a representative of high-quality home appliance companies in China.

China's economy is leading the rapid development of technology, with major foreign companies embracing China and achieving rapid growth and development in this vibrant economic market. The demand for advertising is also growing, with digital, networked, and information-based multimedia building advertising machines becoming a highlight in the advertising media market.

What are the functions of an advertising machine? 1. Network advertising machine functions: The advertising machine supports the following video formats: Rm, rmvb, avi, mpeg, mpg, dat, mov, ASF, MTV, mkv, wmv, 3gp, amv, dmv, and divx The advertising machine supports the following audio formats: MP3, WMA, wav, etc.

When it comes to information media, most people immediately think of newspapers, radio, television, or the internet. However, today's news publishers are dissatisfied with these existing information channels that are broad but untargeted. The information media market is shifting from mass marketing to micro-marketing. In an era of increasing product and consumer segmentation, the limitations of traditional media are their inability to effectively distinguish a product's target audience. What is the system structure of the advertising machine network?

In the field of video multimedia information, information clients and information companies are striving to tap into more new terminal network channels as information dissemination platforms. Traditional newspapers, radio, television, and the internet are known as the four major media, while "five media" refers to the media playback systems widely distributed in public places such as high-end buildings, hotels, shopping malls, chain stores, banks, theaters, stations, airports, subways, buses, and taxis.

Advertising machines are a new generation of intelligent devices that use standard LCD displays, LCD TV control networks, and multimedia systems to achieve information display and video advertisement playback. Advertising machines mainly implement building/outdoor LCD advertising. They refer to commercial terminal advertising systems in channels such as commercial buildings, shopping malls and supermarkets, and campuses, which use LCD or LCD screens as a medium to play television commercials and other programs.