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A preliminary analysis of the advantages of using building advertising machines in hotels

2022-05-11

With increasingly fierce market competition, businesses have more complex advertising needs and ever-changing models. A successful advertisement should attract attention, increase product and brand awareness, and, on a deeper level, help shape the corporate image and convey the brand理念。

As an outdoor advertising tool, building advertising machines utilize the perfect combination of sound, light, and animation to present stunning advertisements, greatly attracting passersby's attention, thus being increasingly used by businesses in advertising campaigns.

First, the target audience of building advertising machines is relatively clear, mainly relying on the same geographical area, such as residential buildings, office buildings, and commercial areas. The audience active in these areas has high brand awareness and strong spending power. Through data collection and analysis of passenger flow, we can understand their consumption preferences, hobbies, industries, etc., to build advertising machines and achieve precise advertising.

With the advent of the information age, people have more and more channels to obtain information. Hotels are places with large traffic flow. More and more people find that they can see the fifth generation of advertising media, building advertising machines, in hotel lobbies, floors, escalators, and even corridors. The reason is that installing building advertising machines in these places allows for the timely and effective broadcast of hotel service information, such as hotel introductions, maps, food recommendations, room usage, promotional activities, and local tourist information. This not only helps guests understand information but also comprehensively promotes hotel products and services, thereby bringing more benefits to the hotel. Below, we briefly introduce the advantages of building advertising machines in hotel applications.

1. Human-computer interaction function: Building advertising machines have human-computer interaction functions, providing customers with a better interactive experience. By building interaction between the advertising machine and the customer, such as live games and celebrations, customers can be better retained, thus generating more consumption.

2. Convenient News release: Using building advertising machines allows for the timely release of preferential information on hotels and surrounding entertainment venues and tourist attractions, displaying weather forecasts, world clocks, air quality, and other daily information. Providing customers with convenient and user-friendly services increases customer satisfaction and enhances hotel services and Brand.

3. Better promotion: Using building advertising machines in hotels can better promote the hotel Brand, image, and culture. For example, in the lobby waiting area, using building advertising machines to play hotel service items, using the flow of customers, effectively promoting various businesses; it can also cooperate with merchants to release other related commercial information, shopping and tourism information, thus achieving a win-win situation for hotels and businesses.

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