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One-minute analysis of the advantages of building advertising machines

2022-04-26

With social progress and scientific and technological development, people's living standards are constantly improving. You may not have forgotten that the stairwells and elevator entrances of the residential areas where we once lived were covered with all kinds of pieces of paper, and some information notifying us. That kind of pasting paper not only affects the cityscape and is annoying, but some sticky pieces of paper are also difficult to clean. However, in recent years, this situation has rarely been seen, because many elevators in office buildings and residential areas are now equipped with building advertising machines of various sizes. The reason why building advertising machines have been welcomed by people as soon as they appeared is because they have the following advantages:

　　1. Long service life: Building advertising machines can play advertisements for a long time, supporting 24-hour operation, and have a long service life, so many public places choose to install them.

　　2. Simple maintenance: Building advertising machines generally have automatic adjustment functions, and network-based building advertising machines can also support remote control management. Maintenance personnel do not need to be on-site to remotely maintain, greatly saving manpower costs.

　　3. Energy-saving and environmentally friendly functions: Compared with traditional advertising channels, building advertising machines are more energy-saving and environmentally friendly. They can play multiple advertisements at once without taking up any space. They are also very simple to install, meeting the needs of major public places.

　　4. Fashionable appearance enhances the overall image of the venue: Installing building advertising machines in office buildings and residential areas can greatly enhance the grade and level of the community, because the design of building advertising machines is very unique and beautiful, the colors are simple and clear, "conciseness is the essence", the metal shell is smooth and textured, and the advertising effect is very eye-catching.

　　5. The advertising effect is more attractive: Using LED and high-definition LCD screens, high resolution, high brightness, clear picture, and vivid colors make the video images it plays better, supporting a variety of media file formats such as audio, video, pictures, and subtitles. It gives a stronger visual impact and makes customers remember the content more deeply.

6. Effective and targeted: Effectively locking in target audiences such as business owners, civil servants, managers, and white-collar workers, high reach, and heavy coverage: covering more than 95% of building elevator entrances, with more than 300 networked terminals, playing in a loop more than 60 times a day.

7. The advertising content is played more than 60 times a day, with more than 300 network points, and more than 8.4 million monthly viewers. In the same place, at different times, allowing the audience to repeatedly contact, will inevitably have a deep memory of the advertising Brand.

In summary, the huge impact of building advertising machines on people's consumption has led to a large number of advertising giants investing. The location and placement space of commercial office buildings and other real estate projects are limited. With the fierce competition in first-tier cities in recent years, advertising media companies have shifted their targets to second-tier and even third-tier cities, and advertising positions will become the focus of competition among media companies.

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