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Transparent OLED shines at the Shanghai Auto Show, fully exploring the exhibition and display industry

2023-06-13

Industry

news.zol.com.cn

2023-05-16 15:34

At the just concluded 2023 Shanghai Auto Show, in addition to more than 100 new cars making their global debut and attracting extremely high popularity,

Transparent OLED became another star product at the scene, with both traffic and strength, equally eye-catching. According to incomplete

statistics, about 18 brands including Mercedes-Benz, Volvo, SAIC Volkswagen, and BYD used transparent OLED screens

for technology introductions, system displays, simulated driving, and even digital human carriers, perfectly showcasing the technological highlights of new products,

while enhancing brand technological strength and a futuristic feel. Transparent OLED has already been maturely applied to the exhibition and display industry

and is shining brightly. Transparent OLED shines at the Shanghai Auto Show, fully exploring the exhibition and display industry

Transparent OLED screens used for display at the Shanghai Auto Show

18 automakers used transparent OLED, Shanghai Auto Show's technology and future feel are full

Auto shows have always been a battleground for brands, and a stage to show off their muscles, competing not only in innovation

technology and avant-garde design, but also secretly competing in the technological content of their booths. Among them, display is an unavoidable aspect.

To allow consumers to more intuitively understand various black technologies and simulate a realistic driving experience, holographic projection,

3D projection, and OLED, the most advanced display technologies of the time, have been successively applied to the booths of major brands.

Today, with the rapid development of display technology, transparent OLED, one of the most advanced display technologies today,

has emerged and is favored by automakers during exhibitions and displays. Transparent OLED is a display

screen with a thickness of only about 1 mm, which can be attached to glass, turning transparent glass into a complete transparent screen without affecting the view behind the glass

while also seeing the images on the screen and being able to interact with them.

Transparent OLED shines at the Shanghai Auto Show, fully exploring the exhibition and display industry

Automakers at the Shanghai Auto Show used transparent OLED sliding screens to perfectly combine cars and virtual images When turned off, a transparent OLED screen is a piece of transparent glass. When turned on, the screen can display various images and

achieve interactive functions, without affecting the view of objects and vision behind the "glass", with three major advantages: connecting space and space,

creating new space, and the fusion of information and space. Currently, the transparency of transparent OLED has been increased to

40%, and the resolution has also reached 1920x1080, and multiple screens can form a super-large splicing screen, achieving greater

freedom, making the display more imaginative and technologically advanced. It is understood that LG Display's transparent

OLED is one of the few transparent displays that can achieve large-scale mass production and commercial use.

Transparent OLED shines at the Shanghai Auto Show, fully exploring the exhibition and display industry

Automakers at the Shanghai Auto Show used transparent OLED for technology introductions

At the Shanghai Auto Show, Mercedes-Benz, Volvo, and 18 other automakers displayed more than 40 transparent OLED products,

covering various forms such as vertical, sliding rail, rectangular showcases, and splicing. Thanks to the greatest highlight of transparency, transparent

OLED has high recognition in close-range experience environments. In addition, through the combination of screen and objects,

combined with content interaction, it brings a better product experience to visitors and increases the time visitors spend understanding the product.

In the Dongfeng Honda digital transparent screen experience area, through the transparent OLED, viewers can clearly see the car body

behind the screen, emitting a metallic luster under the reflection of light. When viewers pass by, the transparent OLED seems to scan the car body from the outside

to the inside, decoding the display car into its original points and lines, exposing the vehicle's internal structure to the audience

in front.

Consumers can also choose the content they are interested in by moving their hands left and right through body sensing operation, raising both hands to return to the previous interface. The interactive simulated cockpit allows you to fully experience the "plot mode" and "free exploration".

You can also simulate going home from work, remotely turning on home smart home devices, and also real-time smart navigation, online music,

radio, and real-time weather queries.

Digital human interpreter displayed using a transparent OLED screen at the Shanghai Auto Show

Transparent OLED is fully entering the exhibition and display industry, achieving a leap in immersive experience

In addition to its high-profile appearance at the Shanghai Auto Show, transparent OLED also appeared in the

"2023 Qingdao International Urban Rail Transit

Exhibition". At the exhibition, Chongqing Metro Company displayed four transparent OLED screens to create metro windows, through

introducing metro lines and/or searching for food advertisements and adding touch screen functionality, attracting many viewers to experience. Beijing Transportation Equipment Company

used transparent OLED for the front engine compartment of a futuristic unmanned vehicle (hydrogen fuel vehicle), with more futuristic application scenarios.

Chongqing Metro Company uses transparent OLED to create metro windows

As people's dependence on display devices becomes stronger and stronger, the concept of "screens everywhere" in life conforms to the future

Transparent OLED shines at the Shanghai Auto Show, fully exploring the exhibition and display industry Transparent OLED shines at the Shanghai Auto Show, fully exploring the exhibition and display industry

development trend. Currently, transparent OLED has gradually penetrated the exhibition and display industry, able to deeply mine the exhibition

and display objects' background and significance, realizing a vertical depth dissection and horizontal correlation expansion that ordinary display methods cannot achieve

dynamic display form, promoting the cooperation of the audience's visual, auditory, and other sensory and behavioral aspects.

It is reported that in the enterprise exhibition hall, transparent OLED screens have been successfully applied to the Ningbo Future Industrial Community Exhibition Hall

展的动态展示形式，促进观众视觉、听觉等感官与行为的合作。

据悉，在企业展厅方面，透明 OLED 屏已成功应用于宁波市未来工业社区展厅

Projects, including the Fuming Street Jingcheng Building Community Intelligent Management System and the Starbucks Coffee Service Solution. In addition,

driven by the global digital transformation of governments, transparent OLED displays are likely to be widely used in government buildings

Applying transparent screens can provide a spacious and open feeling. When all government officials meet together, they will no longer

be obstructed by the screen, enhancing communication and interaction between speakers and listeners. Transparent OLED shines at the Shanghai Auto Show, fully exploring the exhibition and display industry

Suspended transparent OLED digital signage in Starbucks stores

Currently, transparent OLED displays have been applied in digital signage, mobile displays, architectural design, home life, etc.

They are basically used in all aspects of life. They are particularly prominent in the fields of culture and tourism, retail, and rail transit.

领域应用尤为突出。

For example, transparent OLED screens are quietly changing the way cultural relics are displayed. From the National Museum to

Zhengzhou Museum, Huizhou Museum, Ningxia Museum, Sichuan Museum, Tibet Museum, and Hubei Geological Museum

and more than ten museums nationwide, transparent OLEDs are opening up new ways of curating cultural relics and attracting more and more

cultural enthusiasts. Transparent OLED shines at the Shanghai Auto Show, fully exploring the exhibition and display industry

Application scenarios of transparent OLEDs in museums, "restoring" cultural relics

For example, the application of transparent OLEDs in rail transit has also entered the "deep water zone." In recent years, LG

Display's transparent OLED screens have been used on the windows of many subway trains in China, including Beijing Subway Line 6, Shenzhen Metro Line 10, and Nantong Rail Transit Line 1.

号线等国内多条地铁列车车窗上得到应用。

In retail, transparent OLEDs can create brand-new signage, window screens, in-store displays, partitions, suspended displays, and art walls for retail stores.

For example, Paris Baguette has already used transparent OLED signage to attract attention and traffic. Bulgari uses transparent OLED in-store displays to highlight core products, increasing Brand awareness.

名度。

Transparent OLEDs create a more intuitive and immersive experience for various industries, penetrating different exhibition and display fields, empowering businesses with technology.

展示领域，让科技为商业赋能。

A universal holographic cabin assists at a certain subway station entrance; in this digital new era, it displays a digital person.

Transparent OLED solves pain points in the retail industry, attracting customers to linger

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