Transparent OLED solves pain points in the retail industry, attracting customers to linger

How to stimulate consumer vitality? What kind of sparks will be generated when business scenarios meet digital intelligence? How can business scene layouts be more humane... Today, a series of challenges have become important issues facing the retail industry.

Industry experts point out that the digital transformation of industry enterprises can not only effectively stimulate consumers' desire to buy and promote sales growth, but also increase brand exposure and awareness, expand brand influence, have a positive impact on industry development, further boost consumer confidence, and promote the continuous release of consumption potential.

As an important part of commercial store decoration and display in the modern retail industry, displays have become the window of information display and human-computer interaction in the digital age, and they occupy an increasingly large proportion in shopping malls and luxury store decoration. The emergence of innovative transparent OLED products provides the retail industry with new solutions, giving store decoration and display greater value.

Traditional retail transformation has a long way to go

The value of transparent OLED is highlighted

At the China Retail Merchants Conference and Exhibition, the first appearance of four transparent OLED screens became the focus of the entire event. With its core values of transparency, ultra-narrow bezels, and environmental protection, transparent OLED has given the retail industry, especially the real economy, more hope.

Compared with traditional offline store displays, the value of display products is very obvious. The dynamic images of the display screen can enhance the visual value, allowing consumers to better experience the product, thereby attracting more traffic to the store. In addition, display products can present more and richer forms and content, providing convenience for brand promotion and generating additional advertising revenue.

As a revolutionary display product, transparent OLED, based on its backlight-free characteristics, has three core values: transparency, ultra-narrow bezels, and environmental protection, bringing new experiences and opportunities to the retail industry.

LCD screens can also be made transparent, but the transparency is only 5%-10%. In contrast, the transparency of transparent OLED can reach 45%, which is not much different from ordinary glass. Without affecting the viewing of exhibits behind the glass, the transparent OLED screen can also display pictures, text, videos, and achieve touch, AR and other interactive effects, giving it three major advantages: connecting space and space, creating new space, and integrating information and space.

Compared with the thick bezels of LCDs, transparent OLED is very thin and has a narrow bezel, which can perfectly blend with the surrounding environment. This allows for greater design flexibility in store decoration, and large-area splicing does not affect the visual effect.

Because transparent OLED does not have a backlight, it emits very little heat, making it more friendly and environmentally friendly for cultural relics and food. In addition, based on its self-emissive advantages, transparent OLED is also more energy-efficient, more practical, and in line with the current trend of green environmental protection.

Rich product line of transparent OLED

Suitable for a variety of commercial scenarios

Four transparent OLED products were displayed at the China Retail Merchants Conference, including a 55-inch transparent OLED advertising machine, a transparent OLED vertical advertising sign, a 2*1 transparent OLED splicing screen, and this year's new product, a 30-inch transparent OLED screen.

The 55-inch transparent OLED advertising machine, combined with the perfume materials displayed on site, is very suitable for use as a high-end store window.

The 2*1 transparent OLED splicing screen shows the possibility of transforming an entire glass curtain wall into a transparent screen, and the huge transparent display has become a tool to attract customers' attention.     

The vertical transparent OLED supports touch control. Because the product is placed vertically, it is more suitable for displaying images that need to be presented in full, such as clothing and human figures. For example, in retail scenarios, it can be used for digital human reception, explanation, and virtual clothing display in stores, where customers can see virtual images wearing various "clothes" in front of the screen.

Vertical transparent OLED screen (left) and splicing screen (right)

The 30-inch transparent OLED screen greatly enriches the product line of transparent OLED and can be used as a smart home control center, perfectly blending with the home environment.

In addition to the 55-inch and 30-inch sizes, it is reported that a 77-inch transparent OLED product will also be launched in the second half of this year. At that time, the transparent OLED product matrix will be further enriched.

Creating new business opportunities

Transparent OLED provides a new solution for commercial store decoration and display

At present, transparent OLED displays have been applied in digital signage, mobile displays, architectural design, home life, and other scenarios, basically covering all aspects of life. Taking retail stores as an example, transparent OLED can create new signage, window screens, in-store display cabinets, partitions, hanging installations, and art walls for retail stores.

For example, transparent OLED can replace traditional store signs and integrate with store window screens to present dynamic images.

Transparent OLED in-store display cabinets can attract consumers' attention, improve Brand awareness, and focus on promoting core products.

Transparent OLED in-store partition screens will not make the space feel crowded like traditional screens, but instead make the store decoration more grand and enhance the high-end decoration style of the store.

Transparent OLED hanging screens also attract attention and enhance the high-end decoration taste while ensuring visual transparency.

Transparent OLED art walls integrate the screen with the surrounding store decoration, presenting stunning visual images while decorating the store, instantly enhancing the atmosphere of the retail store.

The lack of offline customers and the inability to retain customers have been one of the concerns of the real economy in recent years, and the emergence of transparent OLED will undoubtedly transform retail venues into new popular check-in locations. At the same time, it also provides new scene solutions for commercial digitalization.