What are the special functions of a double-sided advertising machine?
2022-01-11
The double-sided advertising machine, also known as a "mirror perspective media player," is simply a mirror that can display advertisements. It usually appears as a mirror, and when customers approach the double-sided advertising machine, it senses the human body through infrared scanning. An area within the mirror plays dynamic advertisements in various patterns. After the customer leaves, the mirror automatically reverts to its mirror state. It is based on phantom mirror technology, using infrared sensing to conduct advertisements without affecting people's viewing in the mirror. It is a high-quality medium for high-end consumer goods advertising and corporate promotion. Double-sided advertising machines and mirror displays can be customized:
The primary audience for double-sided advertising machines: High-end groups pursuing high-quality lifestyles and valuing quality of life; the ideal audience for high-end brands and product brands.
Double-sided advertising machines are mainly suitable for high-consumption venues such as star-rated hotel restaurants, restrooms, high-end clubs, and brand fashion stores.
Advantages of double-sided advertising machines: Close communication, forced implantation, timely communication, high attention, strong technological awareness, and promotion of consumption.
The primary audience for double-sided advertising machines: High-end groups pursuing high-quality lifestyles and valuing quality of life; the ideal audience for high-end brands and product brands.
Double-sided advertising machines are mainly suitable for high-consumption venues such as star-rated hotel restaurants, restrooms, high-end clubs, and brand fashion stores.
Advantages of double-sided advertising machines: Close communication, forced implantation, timely communication, high attention, strong technological awareness, and promotion of consumption.
The mirror media player is a media for high-end consumption venues. It is part of the consumer's consumption process, providing consumers with valuable promotional and repeat-purchase visual impact information. It has the potential to immediately generate new consumption, bringing the purpose of advertising dissemination closer. Forced implantation; as long as people go to the restroom, they must see the advertisement, and unconsciously come into contact with the functional mirror media. This short-term "implantation" effect makes it impossible for people to ignore. It is a one-to-one, face-to-face, uninterrupted, and direct accurate advertising dissemination effect that reaches the target consumer group. Effective communication; mirror media broadcasting does not distinguish between male and female audiences, and the audience frequency is high. The average dwell time for the media is 15 seconds for men and 25 seconds for women, which makes advertising dissemination more refined, and consumption penetration dissemination is achieved in one step. Consumption penetration; this media mainly focuses on high-income active consumer groups aged 25-55 in major Chinese cities with a monthly family income exceeding 5000-30000 yuan. The audience has typical consumption habits characterized by high quality, high consumption, and high frequency. Through the creation of an environmental art atmosphere and interaction, the number, quality, frequency, time, and adhesion of the audience are increased, making terminal promotion penetration more precise. Precise, focused, and efficient: Through the distribution of 3 categories and 23 consumption lines, this media is more refined and accurate. Different consumer groups move within different consumption chains, making it more cost-effective.
It has a simple and fashionable appearance, user-friendly functions, and combines many advantages such as "high attention," "high reach," "high memorability," and "low interference," having unparalleled dissemination advantages compared to other media.
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