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LG Display targets China's multi-billion dollar commercial display market

2021-08-23

LG Display Strikes Gold in China's Hundreds of Billions Commercial Display Market

China Economic Net

Publish Time: 20-08-25 13:56 China Economic Net Official Account, High-Quality Financial Field Creator

Beijing, August 25 (Economic Daily-China Economic Net) - LG Display recently announced that it will provide the world's first transparent OLED display screens for subway windows in Beijing and Shenzhen. The windows can display various information to passengers in real time—train operation information, LBS location service information, rail transit transfer information, real-time flight information, road traffic congestion information, weather forecast information, etc.

Transparent OLED, utilizing the self-emissive characteristics of OLED, boasts high transmittance, and is attracting widespread attention in areas such as autonomous driving, aviation, subways and other mobile travel, smart homes, and smart buildings.

It is understood that the screen provided by LG Display for the Beijing and Shenzhen subways is called "Magic Screen," with a transparency of up to 40%. OLED does not require a backlight; each pixel emits light itself. This structural advantage facilitates high transmittance. Compared with LCD, OLED has advantages such as high transmittance, high pixel density, and wide viewing angle.

Industry insiders indicate that transparent OLED has broad application prospects. At this year's CES exhibition, the transparent OLED window displayed by LG Display attracted widespread attention. In the Chinese market, the commercial and specialized display industry is booming. Xiaomi Corporation just released its first transparent OLED TV a few days ago; previously, Skyworth showcased a transparent OLED TV at IFA 2019 in Germany.

In addition, the 55-inch transparent OLED displayed by LG Display on the streamlined wall inside the aircraft cabin at this year's CES gives a sense of openness to the narrow and enclosed space, allowing passengers to enjoy a wide field of vision, refreshing the look of the aircraft and enhancing the first-class cabin.

Furthermore, transparent OLED has enormous development potential in the mobile travel industry, such as autonomous vehicles. A transparent OLED in-car entertainment system will greatly enhance the passenger experience and provide differentiated value. LG Display, a global display industry giant, stated that it is actively developing the Chinese market, exploring the huge potential of the transparent OLED market in the fields of autonomous driving vehicles, aviation, rail, and subways.

Data from Prescient & Strategic Intelligence, a global market research institution, shows that the market size of transparent displays was $524 million in 2018 and will reach $4.933 billion in 2024, with a compound annual growth rate of 46%.

In the Chinese market, in recent years, driven by the Internet of Things, smart society, and upgrading consumer demand, and aided by the 5G and 8K digital economic environment and the wave of display technology innovation centered on large-size OLED, commercial displays have experienced an all-around boom and entered a new era.

At the "2020 China Smart Display Omni-Commercialization Summit" held in early August, relevant personnel from the China Electronic Video Industry Association introduced that the commercial and specialized display industry is developing rapidly. In 2019, the scale of China's traditional public information display market reached 177.8 billion yuan, exceeding the scale of the consumer-grade television market. The market size is expected to exceed 300 billion yuan in 2025, representing a vast blue ocean market. Faced with the huge market space in China, LG Display stated that it is actively developing the Chinese market and exploring the development potential of transparent OLED in the fields of autonomous driving vehicles, aviation, rail, and subways, as well as smart homes and high-end retail markets, providing differentiated value.

It is understood that LG Display is currently the only manufacturer in the world that can mass-produce large-size OLED and transparent OLED panels. In addition, LG Display is also developing bendable transparent OLED products. In 2017, LG Display became the world's first company to successfully develop a 77-inch UHD transparent flexible display, establishing LG Display's leading position in the transparent OLED display industry. LG Display, with its leading transparent OLED display technology advantages, is leading the way in autonomous driving, aviation, subway and other mobile travel fields, smart homes, and high-end television markets, providing differentiated value with transparent OLED.

Source: Economic Daily-China Economic Net

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