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Wan Guo double-sided advertising machine supports Shanghai Hongqiao Yilan Digital Store

2021-08-12

Product Case Study: Defining a 'New Storefront,' Wanguo Display's Multimedia Transparent Double-Sided Advertising Machine Ignites a New Era in Commerce

Wanguo Electric Co., Ltd.

Located in the Shanghai Hongqiao International Airport's duty-free shops, serving as the airport's 'face,' for many years it has been synonymous with Shanghai's air travel. Since 1996, Hongqiao Airport has repeatedly won first place in the 'Passengers Speak to Civil Aviation' event and in passenger throughput exceeding 8 million passengers organized by China's civil aviation industry. Unlike traditional commerce, the Shanghai Hongqiao Duty-Free shop is positioned as a modern, futuristic 'immersive experience' brand store.

Wanguo Display Brings an Artistic and Cutting-Edge 'New Storefront'

For the younger generation of consumers, the convenience of online shopping can never replace the 'ceremonial' feeling of offline shopping. 网红打卡 (online celebrity check-in) + immersive experiences have become the 'killer app' for today's physical stores. The Shanghai Hongqiao 3C mall innovatively uses Wanguo's double-sided advertising machines; the 98-inch large-screen multimedia liquid crystal transparent cabinets, using the large screen as a medium, rotate creative content and product introduction videos. These new elements and scenes deeply reach the minds of young consumers, providing a refreshing experience.

A Brand-New Visual Experience Ignites a New Era in Commerce

The Shanghai Hongqiao Airport Yilan Digital Mall project uses Wanguo's double-sided display's latest multimedia transparent display screens and double-sided advertising machines. The large-screen splicing of this product has made new breakthroughs in structure and capacitor layout, achieving double-sided video display without occupying space. It can display the same image on both sides or different images on each side; it's transparent from front to back, does not affect indoor lighting, and does not obstruct the display of merchandise in the mall, perfectly integrating with the surrounding layout.

At the same time, the product has undergone 7*24-hour high and low-temperature aging tests, full-color image sweeps and slanted sweeps, to ensure reliable quality during display lighting. It features high permeability, high energy efficiency, and building safety performance. Through an intelligent signal control system to control the built-in glass, multimedia dynamic display functions can be realized. The flowing and colorful images instantly appear, capturing customers' attention with vibrant visuals and novelty, increasing attention while also attracting more foot traffic to the store.

As consumer scene needs become increasingly personalized and intelligent, in the future, more commercial spaces will be redefined by Wanguo's multimedia double-sided display screens, transparent cabinets, and large-screen splicing. In addition to being used in shopping malls, the new material multimedia Wanguo double-sided display screen can also be widely used in office buildings, skyscrapers' exterior curtain walls, tourism and entertainment venues, and real estate. It has already been put into use in projects such as Qingdao Airport, Haikou Airport, office buildings, and subway station entrances and exits. In the future, Wanguo display screens will set a new benchmark for the transformation and upgrading of numerous existing buildings, providing stable quality and excellent Customer Service.

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In the context of global intelligence, people are increasingly inseparable from AI, which has become deeply integrated into everyone's life. The 2024 China International Consumer Electronics Expo will bring new breakthroughs to the AI industry. Wanguo Electric Co., Ltd., a leader in the AI Metaverse smart screen industry, will share Wanguo Electric's new ideas at the 2024 China International Consumer Electronics Expo, leading the industry to new heights. Our Chairman, Liu Guohua, will take the theme of 'The Perfect Fusion of AI Metaverse Empowering New Displays' to guide everyone into the world of the AI Metaverse.

The AI digital human holographic cabin is an innovative application that combines artificial intelligence and holographic projection technology.

The AI digital human holographic cabin is an innovative application that combines artificial intelligence and holographic projection technology. Using advanced computer graphics and AI algorithms, digital humans can be realistically presented in holographic projection devices. This application can be used in various fields, including education, entertainment, advertising, and virtual tourism. In the field of education, the AI digital human holographic cabin can provide students with a vivid learning experience. By interacting with the digital human, students can gain a deeper understanding of the course content and improve their learning outcomes. The digital human can provide personalized teaching based on the students' learning progress and needs, helping students solve problems and provide learning suggestions. In the entertainment field, the AI digital human holographic cabin can be used to create virtual characters and virtual performances. Viewers can interact with the digital human, participate in the virtual world, and enjoy an immersive entertainment experience. The digital human can adjust the performance content in real time based on audience feedback and needs, increasing interactivity and entertainment. In the advertising field, the AI digital human holographic cabin can be used to create eye-catching advertising images. The digital human can appear realistically in scenes such as shopping malls and exhibitions, attracting people's attention. Through interaction with the digital human, advertisers can better convey product information and brand image. In the tourism field, the AI digital human holographic cabin can be used for virtual tour guide services. Tourists can interact with the digital human to learn about the destination's history, culture, and attractions. The digital human can provide real-time tour guide services, answer tourists' questions, and provide travel suggestions. In short, the AI digital human holographic cabin application has broad potential and application prospects. With the continuous advancement of technology and the expansion of application scenarios, we believe that we will see more innovation and development.

Double-sided advertising machines are widely used in shopping malls, museums, and licensing halls.

A double-sided display advertising machine is an advertising display device with a double-sided screen. It usually uses liquid crystal display technology and can simultaneously play two different advertising contents, one facing the front audience and the other facing the rear audience. This design maximizes space utilization and improves the exposure rate and dissemination effect of advertisements. Double-sided display advertising machines usually have high brightness, high contrast, and a wide viewing angle to ensure that clear and vivid images can be presented in different environments. It also supports various playback methods, such as loop playback, timed playback, and remote control, so that advertisers can flexibly manage and adjust according to their needs. In addition to the advertisement playback function, some double-sided display advertising machines can also provide other value-added services, such as touch screen interaction, facial recognition, and data statistics, to meet the needs of different industries and scenarios. In general, a double-sided display advertising machine is an efficient and flexible advertising display device. Through the design of a double-sided screen, it can achieve two-way display, improve the exposure and dissemination effect of advertisements, and bring more commercial value to advertisers.