Wango's 'product power' with its left hand and 'service power' with its right hand
2022-09-09
Product strength in the left hand, service strength in the right
For 15 years of development in Shenzhen, China, wango has upheld the core values of "sincerity, goodwill, refinement, and perfection." We have a strong service awareness towards our customers and are full of confidence in our products.
In 2018, wango's Shenzhen "2023 Plan" for commercial displays was released. Building on the foundation of "understanding products best," it further proposed the strategic fulcrum of "understanding customers best" to achieve the company's top-level planning and become the cornerstone for realizing wango's vision of "high-value, extremely intelligent, and smartest" products in China.
How to achieve "understanding customers best"?
Wango believes that customer focus and deep immersion into customer groups are essential for creating truly customer-recognized products. To this end, wango officially launched the "Understanding Customers" customer research strategy to drive further innovation and improvement in product strength.
Over the past two years, wango has conducted in-depth research in over 50 cities nationwide, surveyed more than 50,000 users, and compiled over 20 customer-focused studies. These findings have informed product iterations and upgrades.
This May, wango implemented a seamless integration of "understanding customers" and "understanding products," merging customer research and product development into a single entity by establishing the wango China Customer Research Committee. This creates a new model with "product strength" in the left hand and "service strength" in the right. The close collaboration between the customer research and product design systems maintains product vitality and meets customer needs.
Similarly, wango launched the "embedded dual-sided screen" product in Shenzhen. Extensive customer research preceded this launch. To align with Shenzhen's positioning as a "world-class science city," local characteristics were incorporated into the product design.
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